An SEO Specialist's Week: From Search Console to Charlie
An SEO specialist's week isn't spent hunting for magic keywords, as many people assume. Most of it goes into looking at data, weeding out small errors and waiting patiently. I'm Levent Demir, and I work as an SEO specialist at Diyojen. In this post, I'll walk you through an ordinary week at our office: which tools I check, and why I don't panic at every warning.
Monday morning: coffee with Search Console
For me, Monday morning is Google Search Console day, because the data there sets the priorities for the whole week. Google Search Console is a free tool Google offers to site owners. It shows how a site appears in Google search, which queries bring in clicks and which pages have problems.
When I grab my coffee and open the screen around 9:15, I look at almost the same things every time:
- Changes in clicks and impressions: Is there a noticeable drop or rise compared to last week?
- Pages not indexed: Which pages has Google seen but left off its list?
- Queries: What words are people using to find the site, and has an unexpected search shown up?
- Page experience warnings: Are there pages that load slowly or shift around on mobile?
One Monday, I noticed that a handful of pages in a client's report were flagged as "not indexed." My first reflex was to message our development team right away. Before sending it, I opened the pages one by one and realized they were all filter pages we didn't want showing up on Google anyway. Not every red warning in Search Console means the house is on fire; I learned that lesson once again that morning while my coffee went cold.
Tuesday and Wednesday: local SEO and Charlie audits
I set aside Tuesdays for local SEO, because most customers of local businesses arrive through "near me" searches. Local SEO means helping a business stand out in searches made in its city or neighborhood, and on Google Maps.
These are the key points I check during a local SEO review:
- The address, phone number and opening hours on the Google Business Profile match the website exactly.
- Photos are up to date and genuinely reflect the business.
- Reviews, positive or negative, get polite and timely replies.
- Neighborhood and city information appears naturally in the site's copy.
On Wednesdays, I run audits with Charlie. Charlie is Diyojen's own AI-powered SEO audit tool. It crawls a site and lays out missing titles, broken links and slow pages in a list. Charlie's list is a starting point, not the final word. Sorting that list into "fix now," "plan for this month" and "not important" is my job.
I'll admit it: once, sitting at the very top of Charlie's report was a missing title tag on a page we had rushed live the day before. Having our own broom point out the dust in our own house was a little embarrassing, but just as instructive.
| Day | Focus | Tool I use |
|---|---|---|
| Monday | Reading data and setting priorities | Google Search Console |
| Tuesday | Local visibility | Google Business Profile |
| Wednesday | Site audit | Charlie |
| Thursday | Content plan | Query lists and notes |
| Friday | Technical fixes | Shared task list with the development team |
Thursday and Friday: content planning, AI search and technical fixes
On Thursdays, I focus on the content plan, and lately I've put AI search at the center of it. AI search means tools like ChatGPT, Perplexity, Gemini or Google's AI Overviews answering the user's question directly and citing their sources.
For these tools to cite a site as a source, the content needs to be clear. So when planning content, I ask myself: Does the first paragraph answer the question on its own? Are the concepts clearly defined? Is the information easy to read thanks to lists or tables? Can a business owner read the text once and understand it?
On Fridays, we tackle the technical fixes that have piled up over the week together with our development team. For each fix, I write a short note: which page, what the problem is, why it matters. Our development team then sets the order based on those notes. Our team has an unwritten rule: no major changes go live on a Friday afternoon. Spending the weekend chasing a redirect error is nobody's dream.
Why is patience the most important tool in SEO?
Patience is the most important tool in SEO, because a fix made today usually doesn't show up on Google right away. When I change a title, I don't expect to see the result the next morning; I follow the trend in Search Console for several weeks.
The request I hear most often in this job is a promise of fast, guaranteed results. The honest answer is this: no one can guarantee a specific ranking on Google. What I can guarantee is checking in the same structured way every week, spotting problems early and fixing them in the right order. It may sound boring, but a weekly routine delivers far more reliable results than one-off big moves.
If you're curious how your own site appears in search, you can see how we set up this routine at Diyojen on our SEO page.
In short
- At Diyojen, the SEO week starts on Monday with Google Search Console data, and priorities are set based on that data.
- Not every warning in Search Console is an urgent problem; you need to check the pages one by one first.
- Local SEO relies on keeping Google Business Profile information consistent with the website and replying to reviews regularly.
- Charlie is Diyojen's AI-powered SEO audit tool; the list it produces is used after being prioritized.
- To be cited as a source in AI search, content needs clear definitions, short answers and a well-organized structure.
